More than private equity, we're thought partners, investment partners, and strategic business builders

Supporting sustainable growth in the companies and communities in which we invest

Our Approach

Sector Focused

Leverage domain expertise with deep understanding of industrial and consumer products.

Hands-On Collaboration

Collaborate as thought partners and problem solvers, beyond just identifying and managing assets.

Partnership-First Mentality

Empower strong leaders, ensure aligned interests, deliver on commitments.

Serving Family & Founder Owned

Craft a tailored framework that reflects ownership goals, while providing superior investor returns.

How We Execute

Relationship-Based Resources

Engage best-in-class network of operating partners, resources, and strategic investors.

Proven Value Creation

Preserve culture while investing in people, operations, and technology.

Impact through Investment

Connect investors with opportunities to "influence" their capital to help build sustainable growth in the companies and communities we invest in.

Midwestern Values

Operate with integrity and be transparent, humble, and hardworking. We stand by our word and value building trust in our partnerships.

Our Team

Headshot of Dan Counsell

Dan Counsell

Founder & Managing Partner

dcounsell@coppertruss.com

Headshot of Mike Wirth

Mike Wirth

Co-Founder & Managing Partner

mwirth@coppertruss.com